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In September 2010, a singular full-page interactive TippEx advertising marketing campaign was launched on YouTube, where the complete watch page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is positioned after the video title within the watch page title, whereas before it until then. In May 2011, YouTube reported on the company blog that the location was receiving greater than three billion views per day, and that forty eight hours of footage are uploaded each minute. In 2012, YouTube reported that roughly 60 hours of recent videos are uploaded to the location every minute, and that around three-quarters of the material comes from outside the U.S.

Later, in January 2012, YouTube stated that the determine had elevated to four billion movies streamed per day and sixty hours. newscatalysttoday.com , a YouTube software engineer, revealed in April 2011 that 30 percent of videos accounted for ninety nine percent of views on the positioning. Dwell streaming was launched in April 2011, initially rolled out to select customers and later expanded. In March 2012, preview tooltips for the video participant's seek bar have been launched on the desktop web entrance finish, initially obtainable on choose movies and progressively rolled out. This feature permits the viewer to moreover preview portions of a video by hovering above the seek bar with the mouse cursor, whereas only the time stamp was indicated before.

For videos longer than 90 minutes, a magnified portion of the search bar was moreover displayed since to facilitate wonderful in search of. In December 2011, YouTube launched a new version of the positioning interface, with the video channels displayed in a central column on the home page, much like the information feeds of social networking websites. In October 2010, Hurley introduced that he could be stepping down as the chief govt officer of YouTube to take an advisory function, with Salar Kamangar taking over as the head of the company. In June 2011, YouTube began experimenting with response buttons, permitting users to react to videos with a mess of expressions, similar to Fb's 2016 reaction buttons, although YouTube removed response buttons quickly after.