How exactly to Easily Generate Valuable Blog Topics Every Week
Congratulations! Another week has ended and you've just published a sterling article.
So now you're heading in to the weekend filled with excitement knowing you're getting plenty of readers and Facebook shares.
But let's not pretend, deep inside something's bothering you.
I'm discussing "writer's block" or what I fondly call the "blank screen" syndrome. You imagine you've already exhausted all the topics you could write about your niche.
So now you're concerned.
You. Don't. Know. What. To. Write. Next.
You know that you'll require a technique. A doable blueprint which takes the guesswork out of your picture.
A simple step that you can use regularly so that you can have topics that aren't just fillers... but meaty, juicy posts your prospects and customers will enjoy and keep looking for more.
By now you're thinking:
"How could I create a constant flow of ideas so I don't have to proceed through each week staring at the blank screen, confused, overwhelmed and frustrated?"
It's great that you asked.
Now, let me show you my strategy.
By the time you finish this article, you would be able to develop at least 10 ideas that may fill your calendar until the following month.
That way, you don't need to suffer from the "blank screen" syndrome or writer's block week on week.
Pick a Quarterly Theme
Once 25 % (before it ends) I believe of a theme or overall idea for another quarter.
This theme should be something that speaks well to my prospects. For instance, last quarter (July - September) was all about inbound marketing.
I filled my calendar with topics about buyer personas, how exactly to keep sales and marketing on the same page, transitioning from traditional to inbound marketing and squeezing expert knowledge out of coworkers.
So instead of discussing an easy, general topic in a single article, my team and I divide it into smaller sub-topics.
Gather Intel
Based on the quarterly theme, I consider the related questions I've collected from prospects or clients. Additionally, I explore Google for common keywords around my quarterly theme.
These questions form the bottom for your blog topics for the next couple of months.
In my case, I just Googled "inbound marketing questions" to come up with specific topics.
You can also utilize the following search phrases:
Keyword/topic + [FAQs]
Keyword/topic + [Reviews]
Keyword/topic + [Quotes]
Keyword/topic + [Secrets]
Keyword/topic + [Mistakes]
Besides Google, I also use Ubersuggest to create a listing of related keywords.
Using the keyword "inbound marketing", I got at least 12 topics - good enough to fill my calendar.
Listed below are 5 examples from my research:
Inbound marketing activities
Inbound marketing and outbound marketing
Inbound marketing best practices
Inbound marketing checklist
Inbound marketing diagram
Using Ubersuggest is beyond the scope of the article. To learn more, please check out this short video on how to use Ubersuggest.
check here -Form Content Idea
Using the questions and the keywords, I can come up with a concept for a long form content piece or perhaps a new offer.
These offers could be an eBook or perhaps a white paper.
Every piece of content depends upon where my prospects currently belong (click these links to find out more: Awareness Stage, Consideration Stage, and Decision Stage).
Afterwards, I split up the offer into separate ideas for blogs or base them on the keywords of previous blogs.
That way, you will see a smooth transition between certain topics.
It's like publishing a book one book chapter at the same time!
For example, let's say you're your small business consultant. You would like to write a guide on how to utilize a consultant, and because of this example, you laid out 10 steps.
So now you're heading in to the weekend filled with excitement knowing you're getting plenty of readers and Facebook shares.
But let's not pretend, deep inside something's bothering you.
I'm discussing "writer's block" or what I fondly call the "blank screen" syndrome. You imagine you've already exhausted all the topics you could write about your niche.
So now you're concerned.
You. Don't. Know. What. To. Write. Next.
You know that you'll require a technique. A doable blueprint which takes the guesswork out of your picture.
A simple step that you can use regularly so that you can have topics that aren't just fillers... but meaty, juicy posts your prospects and customers will enjoy and keep looking for more.
By now you're thinking:
"How could I create a constant flow of ideas so I don't have to proceed through each week staring at the blank screen, confused, overwhelmed and frustrated?"
It's great that you asked.
Now, let me show you my strategy.
By the time you finish this article, you would be able to develop at least 10 ideas that may fill your calendar until the following month.
That way, you don't need to suffer from the "blank screen" syndrome or writer's block week on week.
Pick a Quarterly Theme
Once 25 % (before it ends) I believe of a theme or overall idea for another quarter.
This theme should be something that speaks well to my prospects. For instance, last quarter (July - September) was all about inbound marketing.
I filled my calendar with topics about buyer personas, how exactly to keep sales and marketing on the same page, transitioning from traditional to inbound marketing and squeezing expert knowledge out of coworkers.
So instead of discussing an easy, general topic in a single article, my team and I divide it into smaller sub-topics.
Gather Intel
Based on the quarterly theme, I consider the related questions I've collected from prospects or clients. Additionally, I explore Google for common keywords around my quarterly theme.
These questions form the bottom for your blog topics for the next couple of months.
In my case, I just Googled "inbound marketing questions" to come up with specific topics.
You can also utilize the following search phrases:
Keyword/topic + [FAQs]
Keyword/topic + [Reviews]
Keyword/topic + [Quotes]
Keyword/topic + [Secrets]
Keyword/topic + [Mistakes]
Besides Google, I also use Ubersuggest to create a listing of related keywords.
Using the keyword "inbound marketing", I got at least 12 topics - good enough to fill my calendar.
Listed below are 5 examples from my research:
Inbound marketing activities
Inbound marketing and outbound marketing
Inbound marketing best practices
Inbound marketing checklist
Inbound marketing diagram
Using Ubersuggest is beyond the scope of the article. To learn more, please check out this short video on how to use Ubersuggest.
check here -Form Content Idea
Using the questions and the keywords, I can come up with a concept for a long form content piece or perhaps a new offer.
These offers could be an eBook or perhaps a white paper.
Every piece of content depends upon where my prospects currently belong (click these links to find out more: Awareness Stage, Consideration Stage, and Decision Stage).
Afterwards, I split up the offer into separate ideas for blogs or base them on the keywords of previous blogs.
That way, you will see a smooth transition between certain topics.
It's like publishing a book one book chapter at the same time!
For example, let's say you're your small business consultant. You would like to write a guide on how to utilize a consultant, and because of this example, you laid out 10 steps.
Public Last updated: 2021-04-25 01:49:46 AM