Live Streaming: The Newest Tendency In Advertising?

Video constitutes over a third of all Internet content nowadays. Much like Socialbakers, posts containing video are as long as 135% more people than standard posts with text and pictures. A brand new ways of advertising is entering play, though. Let’s keep an eye on advertising online.

In all of the marketing specialists and small businesses which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that the amount of money spent on digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) for the first time. That being said, the share of expenses on video content is growing exponentially.

While pre-made videos are within the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is exactly what an associate of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:

Obviously that live streaming is really a new big bet for your advertising industry.

Statistical advantages of using the live video streaming channel

- 45% in the live streaming audience is ready to buy live content;

- 56% with the users watch live streams to have the latest news;

- 70% of the audience is getting ready to buy concert or event attendance after watching it live;

- Over 75% in the users already watch live video streams on Facebook;

- The live Facebook stream of Sport of Thrones has garnered 3.5 million views as well as almost 200 000 comments.

In accordance with analytics, this sector comes with a even more marketing potential than pre-produced videos.

Things to are the cause of:
In case you are determined to produce a live streaming app, the end user might be of interest to start with. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.


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