Boost Sales With Positive Customer Ratings and Reviews

Recently, I needed a moving company. I called various moving businesses , mailing company and everyone had a sales pitch that was fairly standard. But, after a while, I began to wonder what made these businesses different from one another and what experiences other people have had with them. So, I looked up each company on Yelp and on Google review. I decided to go with a mover whose rating was high and whose reviews were positive. Reviews can be very enlightening! Every business should have the ability to allow customers to rate their product and service. It can be a very big boost for business. Customer ratings and reviews can be done on sites like Google, Yelp, Facebook, BBB.org and Angie’s List and corporate and e-commerce websites featuring customer reviews. Allowing people to consider others feedback before the buy or sign up can truly help business. Customers like to talk. They like to tell others about their experiences with businesses. They will tell everyone about their purchase whether it is a new dress or a new computer game. They talk about their gyms, their beauty parlor and about the baby’s daycare center. And those they tell their experiences to remember those stories. If it is a great experience at a new restaurant, the place will sell out for reservations for weeks to come. Word of mouth reviews was the norm for the day before social media, computers and digitizations. People sometimes wrote letters to the editor of the local newspaper, but for the most part, if you had an experience with a company or a business, you wrote a letter to the company or told everyone in your circle. Ratings and reviews can help increase your bottom line if the reviews come in great. Even mediocre reviews can still be worth an increase in business. And, yes, there will always be a bad review or two, but most review sites allow you, as the business owner, to write a rebuttal. Looking at what makes customer feedback important and valuable will help your digital marketing and sales strategy: Reviews are now a part of the online sales process. Amazon requests, after a purchase, for you to fill out a form that you tell your experience from the quality of the product to the timing of delivery. Ebay has a rating system that is coveted by both sellers and buyers, Etsy values its critique platforms as a way to better their system. Customer ratings and reviews help shoppers make buying decisions. A good review can make the sale. Putting reviews and ratings and comments on your website can make customers not only comment themselves, but also feel good about their purchase. It can also increase your conversion rates over 200%. Reviews and ratings actually engage a customer not only keeping them on your website longer but also to boost their confidence in your brand. It builds the customer relationship when, like Amazon, they write a review and rate their experience after the purchase or service is finished. Essentially, writing a review allows the customer to write content for your website! 81% of the people who go to your website will read your reviews. They will also go to other sites and check ratings, and customer reviews. And they consider these the most trusted sources of information on products and services. Reviews and ratings can also be a reality check. Sometimes, you will get a bad review. But, they do something that a positive review cannot do. They can make you take notice of issues and problems that you may have been unaware of. They can show the ugly side of your business. While a positive review is a great pat on the back for a job well done, a negative one can bring your company back into the atmosphere for both you and customers. Many customers feel that if all they read are positive reviews, there must be something wrong. No business is that perfect. 82% of people who are shopping online actually look for a negative review. Overly positive reviews are viewed as not credible. There is also the reality that people are more likely to complain about something than to write a review if things are just great. So, if someone has 2000 sales and one negative review, the customer knows that their chances of a good purchases is far greater than a negative one. You can take negative review as opportunities to deal with any concerns and openly correct them with individual customers and through product and service improvements. Reviews and ratings can definitely affect your SEO. When the bots go out looking for websites to rank, they have a myriad of factors to look for and one of them is customer reviews. Customer reviews account for a little less than 10% of where your website will rank on search engines. Just having reviews on your site can drive traffic and even more so if you have reviews on third party sites. Keywords that are written into the customer’s review are triggered the same way as keywords everywhere else on your site. And this will bring the customers who are using those keywords to search for your product or service. The best part of a review is that they can help you to get to know your customer and exactly what they are looking for. They Help You Understand Your Customers Better. They are a great tool to help you gauge your success, evaluate your business standing and goals and contribute to your market research. You will learn what is important to your customer and how your product, service or class performs in an everyday atmosphere. You will also learn how the customer views your business by the words they use when writing about their experience. Asking your customers to write a review is simple especially if all things went great. You should include a small form on your website that they can quickly write and submit. If there is a bad review, respond immediately and make things right. Oh, those movers that I used? Not only did they do a fantastic job, but I wrote a review on their website, on Yelp, Google reviews, Facebook reviews and on all of my own social media sites. And those reviews were GLOWING! The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We, at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.