Is Email List Rental Good For You?

In short, renting an email list basically means to pay someone a third party a agreed sum for each email they send and re-send to your contact list. It is more commonly known as email marketing or email list rental. Of course email list rentals may differ greatly with some agreeing to deliver more than one email a day. Yet others only agree to do one email a week. So what are the pros and cons of renting an email list?

A major pro of renting email lists is that it's cost effective. This is particularly true when you consider that buying email lists is not cost effective in the long term. For example if you were to run a campaign and rent a large email list, in the long term you will be spending far more money on that campaign than if you had purchased the email list outright. This is because buying email lists is based on guesses at who will opt-in to your list - which you do not actually know and which you cannot measure. Renting an email list however, is based upon proven market research methods which you can measure and which give you a relatively precise idea of how successful a campaign will be.

Another pro of buying email lists is that it gives you more control. With a dedicated email newsletter program you are able to personalise the content delivered and who your subscribers will be. For example you can personalise the promotional material you send out with your subscribers and send them information that relates to your product only. This is great if you own and operate a range of products - but is also great for people who own just one product. They are then free to concentrate on selling that product to their list of subscribers rather than wasting time on promotional material they have no interest in.

A further pro to renting email lists is that it is considerably less expensive than employing the services of a dedicated email marketing publisher. Most webmasters who do not own a website will find themselves in tight situations when it comes to running their online business. It costs money to advertise on the internet - especially when you are trying to reach people who are likely to be genuinely interested in your products and services. For this reason many webmasters will seek the help of a professional experienced internet marketing company. However a good quality email list rental company can be as affordable as hiring one of the big budget internet marketing companies.

One more pro of email list rental is that it allows you to concentrate on your business. List brokers can get on your case if you are getting too aggressive with sending emails to potential buyers. They can suppress your inbox for days or even weeks at a time while other mail goes straight through - never to be seen again. By renting email lists you avoid this problem altogether.

Another pro of buying email lists is the sheer volume of contact information that they supply. Most webmaster email lists are only a few tens of thousand names deep, whereas most large rental databases are many millions deep. This means that the average webmaster has access to virtually every single webmaster email address registered on the internet. This allows them to search for addresses almost like they were searching for individual telephone numbers. Of course the information they receive is not always up to date, so it becomes necessary to filter out outdated or unwanted addresses before using them again. But buying email addresses from a professional service that rents to webmasters for a monthly fee cuts down on this problem.

The biggest pro of email list rentals is that the webmaster only pays for the names and not the actual space on the list. In contrast the average hosting plan charges about ten dollars per thousand emails sent and received. This means that a person can spend up to four dollars for a month of renting just one email address. On the other hand it takes much longer to build an email list of several hundred thousand addresses that requires more money up front to be able to do so. Therefore renting reduces the financial risk that a webmaster faces while making advertising easier.

As you can see email list rental is a popular way to make money online today. Before deciding on which service provider to rent from, it is important that you research each one of them. Only then can you find which one has a history of providing quality service and a fair price for its customers. By researching reputable mailing list broker companies you can get an idea of what the company offers its customers, and whether or not it is likely to provide you with a high level of service, and in addition gives you an idea of how much you will need to pay to get started. In the end, choosing reputable mailing list broker companies that have been in business for many years will save you time and money in the long run.