Sass and Bide - The Aussie Designer Fashion Phenomenon
Edgy, urban denim and fierce party wear could be the signature of Sass & Bide. This designer fashion label is preferred by the young and stylish, avoiding anything stuffy and formal, and going for finger-on-the-pulse, flamboyant and fun street style, inspired by vintage clothing and vibrant markets around the world.
Theirs is an inspiring rags to riches story, if a stall in London's Portobello Market might be called rags (... it's certainly the lowest end in the rag trade!), quickly progressing to regular shows at New York and London fashion weeks and making in onto Australia's rich-list already in 2006.
Australian friends, Heidi Middleton and Sarah-Jane Clarke, traveled to London after their studies (Sarah- Jane, nicknamed Sass, qualified just as one accountant, and Heidi, Known as Bide, was a form of art director. read more started selling customized jeans in Portobello market in the late 1990's and inspired by this success, returned to Sydney on 1999. Here they quickly collected a following and showed at Australian Fashion Week in 2001. By the the coming year these folks were prepared to show on the prestigious London Fashion Week.
Their international success really started in 2002. They happened to be in New York and serendipitously coincided using the filming of some scenes from Sex inside the City. Passing the set on the way to a consultation, they squeezed a burglar guard to give on a single of their distinctive denim jackets to one in the stars. The star loved it, looked at their other designs and commissioned some one-off pieces for that show. This publicity propelled the label to stardom and from then until 2009, Sass & Bide showed at New York Fashion week to your devoted clientele of celebrities and young urban fashionistas. They only moved their catwalk show time for London last year when Sarah-Jane was expecting her third child.
While it is their embellished denim that originally made their name, (remember the customized jeans which they started with?), they now have three lines S&B, Sass and Bide and Sass and Bide Denim, and therefore are aren't afraid to try out with hot colour and lots of bling. Their latest fall/winter 2011 collection is perhaps all eye-catching oranges and hot pinks, with a touch of citrus yellow the one cooler note.
Where to acquire Sass & Bide designs? Their own boutiques are common inside Australian cities, and Australian variety store Myers, recently bought shares inside the label and will be stocking them. The more prestigious stores in New York and London stock Sass & Bide, and the duo are intending a London stand-alone boutique for 2012. Some in the top online designer fashion stores also stock selected Sass & Bide pieces so look out for them there, if 'young and trendy' describes your thing.
Theirs is an inspiring rags to riches story, if a stall in London's Portobello Market might be called rags (... it's certainly the lowest end in the rag trade!), quickly progressing to regular shows at New York and London fashion weeks and making in onto Australia's rich-list already in 2006.
Australian friends, Heidi Middleton and Sarah-Jane Clarke, traveled to London after their studies (Sarah- Jane, nicknamed Sass, qualified just as one accountant, and Heidi, Known as Bide, was a form of art director. read more started selling customized jeans in Portobello market in the late 1990's and inspired by this success, returned to Sydney on 1999. Here they quickly collected a following and showed at Australian Fashion Week in 2001. By the the coming year these folks were prepared to show on the prestigious London Fashion Week.
Their international success really started in 2002. They happened to be in New York and serendipitously coincided using the filming of some scenes from Sex inside the City. Passing the set on the way to a consultation, they squeezed a burglar guard to give on a single of their distinctive denim jackets to one in the stars. The star loved it, looked at their other designs and commissioned some one-off pieces for that show. This publicity propelled the label to stardom and from then until 2009, Sass & Bide showed at New York Fashion week to your devoted clientele of celebrities and young urban fashionistas. They only moved their catwalk show time for London last year when Sarah-Jane was expecting her third child.
While it is their embellished denim that originally made their name, (remember the customized jeans which they started with?), they now have three lines S&B, Sass and Bide and Sass and Bide Denim, and therefore are aren't afraid to try out with hot colour and lots of bling. Their latest fall/winter 2011 collection is perhaps all eye-catching oranges and hot pinks, with a touch of citrus yellow the one cooler note.
Where to acquire Sass & Bide designs? Their own boutiques are common inside Australian cities, and Australian variety store Myers, recently bought shares inside the label and will be stocking them. The more prestigious stores in New York and London stock Sass & Bide, and the duo are intending a London stand-alone boutique for 2012. Some in the top online designer fashion stores also stock selected Sass & Bide pieces so look out for them there, if 'young and trendy' describes your thing.
Public Last updated: 2021-12-23 08:32:21 AM
