Minecraft Says 'No' To NFTs

Mojang Studios, the makers of the uber-popular Minecraft game, is taking a page from the classic U.S. anti-drugs playbook, however it appears "Just Say No" works much better in blockchain-based money-making schemes than it did for narcotics.

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The Microsoft-owned studio posted on its blog on Wednesday that NFTs in Minecraft "are generally not something we will support or allow." The company stated that it was changing its Minecraft Usage Guidelines to specify that blockchain tech will not be permitted to integrate in the Minecraft game client, and will not be used to create NFTs based on in-game content, whether that's skins, items, or even mods.

The creators of blockchain technology have written that their senses of digital ownership are based on "scarcity, exclusion", which "doesn't align with Minecraft values for creative inclusion and playing with others."
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This was actually what happened. A NFT project named Blockverse was, according to reports, built to serve the Minecraft universe, scammed an estimated $1.2 million from the early investors who purchased Blockverse characters in NFT form on websites like OpenSeas. The project also offered the cryptocurrency $Diamond. The project creators took all the money they had invested and wiped out the website, Discord and Twitter accounts. This is commonly referred to as a "rug pull" and it's very common in the crypto world.

The Minecraft devs have left the possibility open of possibly incorporating blockchain technology in the future but they also said "we don't have any plans for using blockchain technology in Minecraft as of now."

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It is likely that the projects that had been working to integrate Minecraft into blockchains were not as thrilled by the announcement. NFT Worlds, a company which uses blockchain to enable users to purchase NFTs from a Minecraft-a popular digital environment, was severely impacted. The company posted a Discord message on its Twitter account saying that they were working to find solutions to the Minecraft EULA changes and that they were considering changing their strategy to create a Minecraft-like game platform.

As of August 2021 numbers from Statista, Minecraft is still being played by 141 million people every month, despite the game being more than 13 years old. Helen Chiang, the Minecraft studio head who is the studio's head, told Edge Magazine in a 2019 interview that the average age of Minecraft players was 24. However, the game was specifically designed to be child-friendly, Chiang said. The ERSB rating for Minecraft players is 10 years old and up. Having a money-making investment scheme integrated into the client does raise a lot of red flags and potential for abuse, particularly when you expose children to. Chiang reported to have stated to Edge that "We must be clear and simple around how we plan to monetize in the game."

Roblox is another game designed toward children, has taken on the idea of monetization as well as in-game promotions that are targeted at children. Roblux is a game that encourages players to spend Roblux in-game for items, while they visit worlds that are specifically designed to promote brands such as Ralph Lauren, Nike, and Vans. The company behind the game has updated its community standards in the past year to take an approach to the possibility of using NFTs in game. Users, according to the company are not permitted to use Roblox to offer payment for acting as an asset model.