How Morningscore wants to change the SEO industry

Here at Morningscore, we saw a problem in the SEO industry -- many business owners don't trust their agencies. Meanwhile, agencies have a hard time explaining SEO to their customers. And that's because of the gap between SEO and business. We plan on solving this problem by bridging SEO and business by introducing business-orientated metrics. Such metrics would help business owners and agencies properly attribute the value of SEO and determine whether SEO is a sound investment. Our metrics include an overview of ROI on SEO, measuring SEO in $, investment suggestions for SEO and others.