Now that you've got a large list of potential keywords using the Keyword Tool

Let's go over a scenario with you. seo consultant, seo expert, freelance seo, freelance seo expert, freelance seo consultant, seo specialist You have just created your account. You can be running new campaigns in no time and spending $ 500 a day on Google Ads. Until you look at your reports and data and determine that you haven't generated any conversions. No conversion tracking. Of course there have been real conversions and sales. But how many were from Google Ads? How high are your acquisition costs? You have no idea if you are even profitable. How do you set it up? Go to the conversion section of your dashboard. Choose the blue "+" button to make a new conversion. It's a smart choice to give your conversion tracking element a name that you recognize easily in relation to your campaign. Then select the category of your conversion. Is it a buy or a direct sale? A form registration? Here's your chance to pinpoint exactly what a conversion is for each campaign you run. Click here to continue. This is a great way to create remarketing lists that can help you bring back users who have treated you in previous marketing campaigns. Next, you want to install the "Event Snippet" that you just created when you selected the value and type. This is a great way to create remarketing lists that can help you bring back users who have treated you in previous marketing campaigns. Next, you'll want to install the "Event Snippet" you just created when you selected the Value and Type. This is where you place the event snippet. This seemingly simple idea is easy to complicate or incorrectly install. Individual conversion tracking scripts that you create for each campaign. You just installed the right conversion tracking scripts. Ready to search for keywords for your first campaign? In order for your ads to show, you need to target and bid on specific keywords in your industry. For example, if you're selling handbags, you might want to focus on general searches that real people do when they want to buy handbags. However, often it is almost impossible to find the right keywords to bid on without cutting your budget. Especially when competitors dominate the top ads with higher bids than you. In this section, you will learn about the pros and cons of keyword researchto get your campaign started right. Start with the Google Keyword Planner The best place to start keyword research for your campaigns is Google's own keyword tool you can find in Google Ads itself. Because you can get clear suggestions on basic topics without knowing much about keyword research at all. For example, if you've never searched for keywords before, it can be difficult to know where to start. Google will then take care of creating ideas for you. First, enter a 1 to 3 word summary of your company, e.g. "Flower Shop" and then "Getting Started". There you will find a full list of the curated keyword ideas. This new list contains thousands of potential keywords for your campaign. But it's also complex when it comes to bid information. This will give you an idea of ​​what to expect from keywords. Do you want to come first? You want a combination of high and low volume keywords. In general, on higher average monthly searches, most keywords have more competition. But they will also be general in nature and result in fewer sales. Having a combination of both will give you specificity and a ton of traffic to play. Remarketing is less necessary when using keywords closer to the end of the funnel, as you can expect more direct conversions. When choosing new keywords for your campaign, align them with your goals. Should this campaign generate new sales? Should it bring in new traffic and turn it into bDave-aware leads that can later be converted into sales? Always analyze the intent behind a keyword before running it. Assign keywords directly to your campaign goals. To sell more shoes in this campaign, target keywords listed in the funnel. If you want to let people know about your shoe bDave, try to find funnels. Now that you've got a large list of potential keywords using the Keyword Tool, there are a few more tools that you can use to deepen potential ideas by researching your competition. How to use third-party tools to spy on your competition's keywords The Keyword Planner is a good place to start for generating basic ideas and getting a feel for keyword research. But nothing beats spying on competitors and seeing which keywords they are targeting and which are successful. If you're not sure who your competitor is, do a simple Google search for a keyword that you found using the Keyword Planner. You should be able to find several companies that are bidding on the terms you are looking for. These are your competitors, and they likely have a ton of experience that you can steal with a few handy tools. What are they and why you should bid on them? BDaveed search terms are a confusing aspect of Google Ads that will likely return multiple answers depending on who you ask. BDave terms are simply search terms / keywords with your bDave name. The general dilemma that arises when discussing bDaveing terms is usually how to pay for terms that click on your organic listings anyway. Who wants to pay money for the clicks that are most likely to hit your bio listing? But most of the time this is not the case. Not when competitors almost always bid on their own bDave terms. If you search for almost any bDave, you will find that competitors are exhausting their bDaveing terms in hopes of stealing clicks from their business. If you're not bidding on your own bDaveing terms, you're opening the door to your competition to potentially target your leads and sales easily.