Live Streaming: The Newest Wave In Ads?

Video constitutes over a third of most Internet content nowadays. As per Socialbakers, posts containing video are 135% lots more people than standard posts with text and pictures. A new way of advertising is entering play, though. Let’s keep an eye on advertising.

Out of all marketing specialists and small business owners which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has says the amount of money allocated to digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) the first time. That being said, the proportion of expenses on video content articles are growing exponentially.

While pre-made videos are still within the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is exactly what an associate of GBKSOFT, a web- and mobile app developer company, says about it trend:

Of course that live streaming can be a new big bet to the advertising industry.

Statistical benefits of using the live video streaming channel

- 45% of the live streaming audience is ready to purchase live content;

- 56% from the users watch live streams to find the latest news;

- 70% with the audience is getting ready to buy concert or event attendance after watching it live;

- Over 75% of the users already watch live video streams on Facebook;

- The live Facebook stream of Sport of Thrones has garnered 3.5 million views as well as almost 200 000 comments.

As outlined by analytics, this sector posseses an increased marketing potential than pre-produced videos.

What to take into account:
Should you be determined to develop a live streaming app, the end user might be of interest above all. Will your app connect just two users, or will it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.


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