6 Benefits Of Free Stuff

Everyone loves free stuff. But is it worthwhile for your company? Let these six main reasons that giving away free stuff can benefit your business or your brand make it simple for you to decide.

Appreciative fans

People appreciate generosity. Potential clients or fans may feel happy and somewhat remorseful for receiving a free product or service from your company. They are more likely to tell people about your service, and will be generally more willing to accept its advantages and less critical of its potential shortcomings.

Attracts a younger audience

The best method of attracting university students, one of the most valuable audiences to be reached, is through using free samples. It's an excellent way to build brand loyalty among students who have completed their postsecondary education and will one day be in very lucrative jobs. Even an offer of 15% off can go a long way to build the loyalty of students.

Highly sharable content

People love to share good things - especially when it's free. Coupons, giveaways and large-prize contests with are highly sharable and are much more likely to become viral as opposed to product information or traditional advertising efforts. Your fans can do the legwork by sharing something they like It's free!

Information goldmine

In the current social sphere in which a very public lifestyle is the norm individuals are willing to share their personal information (whether in the form of surveys, their email address, or even their publicly-accessible Facebook profiles) with your company to exchange free stuff. But I do not recommend relying solely on this data to drive subscribers or views to your newsletter as a lot of people will opt out of your newsletter as soon as they receive your emails. This information can be used to increase the awareness of your customers and aid in targeting your audience more effectively and develop larger strategies.

Generates leads

What better way to drive people to your website, store or other event than giving them the chance to save money? Coupons and BOGO deals are a great way to leave your fans with a sense of savings as they drive traffic and sales to your business. If you offer customers free items, the chance of them coming to your establishment and bringing acquaintances is much higher than if they depend on traditional marketing.

Brand loyalty is built

If you're confronted with two identical products for example, two different brands of dish soap bottles of water or paper towels, what would you pick? If you provide samples of your product for free without charge or at a reduced price with coupons, your chances of a customer making an uneasy decision next time around are higher because they know the brand and are confident about the product.