Live Streaming: The New Tendency In Ads?

Video constitutes over a third of most Internet content nowadays. Much like Socialbakers, posts containing video are 135% lots more people than standard posts with text and pictures. A brand new ways of advertising is entering play, though. Let’s keep an eye on at it.

In the marketing specialists and smaller businesses which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has says the amount of money allocated to digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) the first time. Having said that, the proportion of expenses on video content is growing exponentially.

While pre-made videos are presently inside the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is exactly what an associate of GBKSOFT, a web- and mobile app developer company, has to say about it trend:

Obviously living streaming can be a new big bet for your advertising industry.

Statistical advantages of choosing the live video streaming channel

- 45% with the live streaming audience is preparing to pay for live content;

- 56% with the users watch live streams to obtain the latest news;

- 70% of the audience is able to pay for concert or event attendance after watching it live;

- Over 75% in the users already watch live video streams on Facebook;

- The live Facebook stream of Bet on Thrones has garnered 3.5 million views as well as almost 200 000 comments.

As outlined by analytics, this sector comes with an increased marketing potential than pre-produced videos.

What to take into account:
If you are going to create a live streaming app, the final user might be of interest first and foremost. Will your app connect just two users, or could it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.


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