Live Streaming: The Most Recent Tendency In Advertising?

Video constitutes on the third of all Internet content nowadays. Depending on Socialbakers, posts containing video are as long as 135% more and more people than standard posts with text and pictures. A fresh ways of advertising is entering play, though. Let’s take a closer look in internet marketing.

In all of the marketing specialists and smaller businesses which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that how much cash used on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) initially. That being said, the proportion of expenses on video submissions are growing exponentially.

While pre-made videos are presently from the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is just what a representative of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:

Needless to say that live streaming can be a new big bet for that advertising industry.

Statistical benefits of using the live video streaming channel

- 45% in the live streaming audience is able to pay for live content;

- 56% with the users watch live streams to have the latest news;

- 70% with the audience is preparing to pay for concert or event attendance after watching it live;

- Over 75% in the users already watch live video streams on Facebook;

- The live Facebook stream of Bet on Thrones has garnered 3.5 million views along with almost 200 000 comments.

As outlined by analytics, this sector has an increased marketing potential than pre-produced videos.

What to be the cause of:
In case you are going to produce a live streaming app, the end user should be considered first of all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.


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