Rent Or Buy Email Addresses?

The Internet has made it easy to find affordable and professional list brokers who rent email lists for promotional purposes. In fact, with a simple online search, you can find dozens of web page listing services that rent email lists on a monthly basis. However, do your research before you rent an email address list, as there are many potential pitfalls when you do so.

When you rent email lists, you will be paying a list rental fee to the web hosting company. Most of these companies charge less than ten dollars per month for unlimited email addresses. When you order your list, they will provide you with the addresses you need, but there are still other issues you should consider. First, in most cases, you are renting the entire list, not just a single contact address. So, when you need to promote more than one product or service, it is almost always better to pay the higher list rental fees to get a larger number of promotional emails.

Secondly, when you rent email lists from a reputable list rental firm, you should be sure that the company maintains an effective and safe email database. The list owner should design an effective autoresponder system that allows you to schedule your emails, so you know when they will arrive in your in-box. The autoresponder also should allow you to cancel your subscriptions at any time, so you do not end up wasting your promotional emails. A good practice is to test different messages before using them to write new messages to ensure that your subscribers receive your emails in their inboxes. If you rent email lists from a reputable firm, these are the things you will expect.

Many Internet marketers make the mistake of thinking that if they send a hundred emails to a list of twelve subscribers, they will have effectively promoted twelve products to that twelve people. However, this is a very big assumption and not supported by any evidence. A more reasonable number would be five to seven times the normal number of product promotions. It doesn't really matter how many sales you actually make. What matters is that you have at least five or seven emails that promote the products for which you are promoting, and then you need an auto responder system that can promote those messages to your twelve email addresses.

Finally, it is a bad idea to rent email lists from a mailing list service that does not offer you any kind of customer service. It is vital that you feel like you can talk to someone about any questions you may have about the products you are promoting. You do not want to sign up with a mailing list, only to discover that you can't contact the owner about any problems you might have. That kind of frustration just drives customers away. It is not a good idea to rent email lists from a mailing list service that does not provide support.

However, a bad idea might be renting email lists from companies that claim they have a list of tens of millions of subscribers. Although this is possible, it is also likely that these lists would be quite useless to you. There is no point in paying such a high price for what turns out to be useless email marketing lists. It is also worth remembering that although some companies rent email lists from other sources, they rarely just give you the lists for free. There is usually some kind of fee payable - but it is usually not very high.

So there we have it. Renting email lists from companies that do not provide any customer service is probably a bad idea. However, if you pay a reasonable fee for access to a large email database, it may well be worth doing. If you want to buy email addresses from a lead generation company, it is probably a bad idea to rent from a mail order company that sells bulk email addresses.

Buying email addresses from a company that sells email marketing leads may seem like a risky business, but it actually can be quite profitable for you. In fact, it can work very well if you know how to go about it. However, if you just want to rent email lists, it is a much better idea to rent from a company that specializes in email marketing . With these types of businesses, you will be sure that you are actually getting genuine customers who are genuinely interested in your business and are likely to make a purchase at some stage.