Learn even more about women-only host bars in Gangnam, Korea

South Korea's rapid economic advancement has actually meant some surprising modifications within its conservative social framework, consisting of the increase of supposed host bars, where affluent ladies pay the matching of hundreds of bucks for male business.

In the dim light of a basement, a loads completely groomed boys stoop in rows, calling out their names.

Muscular, with glossy boy-band hairdos, they cram side-by-side right into the narrow room, waiting for us to make our option. Outdoors in the passage, even more of their coworkers are getting here for one more evening at the office. It is 2am, as well as we are their very first customers.

Concealed beneath the pavements of Seoul's ritziest postal code, Gangnam, the guys at Bar 123 become part of a growing sector, which outgrew the lengthy practices of Japanese geisha and Korea's kisaeng houses however with one essential difference - the customers below are all women.

Called "host bars", these all-night alcohol consumption areas offer women clients the possibility to pay as well as choose for male friends, occasionally at an expense of hundreds of extra pounds an evening.

Among the females I satisfy at Bar 123 is Minkyoung, a waitressing manager for a first-class resort. She claims she involves host bars one or two times a month.


Minkyoung is really quite and also her clothing are immaculate. She does not look like somebody that would need to spend for male company. The appeal of host bars can be subtle. Right here, she claims, she has even more focus from her male buddies, even more selection as well as, most importantly, even more control.
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" In regular bars the individuals who drink with me have only one objective - to have an one-night stand. Yet I don't want that, to make sure that's why I come here, I want to have enjoyable," she claims.

Hosts are employed by bars like this one to supply companionship and also home entertainment. Formally that indicates putting drinks for their clients, dancing and speaking with them, and also vocal singing karaoke.

Host bar in Seoul
Sex is not officially on offer in most host bars. That would be unlawful but even Minkyoung seems delighted to flirt as well as touch with her host, and the men here estimate that around half the customers intend to pay for sex, either on or off the properties.

James has actually been operating at Bar 123 for a number of years. In Korean culture, he says, there is a lot of pride as well as working out a price for sex is never ever done clearly. Rather, he tells me, it is all down to the host's very own evaluation.

" The guys right here are pros - we know what we're doing," he claims.

" After talking to a girl for an hour we essentially understand just how much money she makes as well as what she provides for a living. We've already analysed her character and what she agrees to offer."

James as well as various other hosts state their consumers consist of some of South Korea's elite, which the money as well as perks available are extraordinary. One customer James fulfilled, throughout his very first week in the work, asked him to sign himself over to her for two years.

" She said 'allow's make a contract. I've obtained this paper and I've numbered it 1-5. Whatever you write down alongside those numbers, I'll obtain you.'".

James says at the time he took it as a joke but because learnt the very same female invested ₤ 60,000 ($ 97,000) on one more host.

" If it happened currently, I would certainly do it - I 'd be assuming straight.".

Actually probably, host bars outgrew one of Korea's most established and, some state, misogynist service traditions - the area beauty parlor. These are private drinking rooms where groups of men choose, and are served by, eye-catching female hostesses.

It was the people hosting' requirement to allow off steam after work, claims expert host Kim Dong-hee, that developed the first need for host bars, with all-male personnel.

These girls are compelled to do things they don't want to do for cash.

" I think a whole lot of them are in pain, and a lot feel lonely. Basically, they wish to get our time as well as our bodies.".

People hosting still comprise a big portion of the clients at host bars right here, yet at Bar 123, as an example, approximately 40% of the customers on an offered evening are now from other profession.

The reasons for that growing charm are locked up in South Korea's rapid economic surge. Within 50 years, the nation moved from post-war devastation to OECD participant.

Yet, according to Jasper Kim, head of the Asia-Pacific Global Research Group in Seoul, something vital was lost along the road.

" I think that with all this rapid development comes fast change, and also Koreans just do not recognize exactly how to manage it. Increasingly, commercialism is overtaking standard social standards that you would certainly expect a number of decades ago.".

Jasper Kim states South Korea's notoriously long working hours have actually left numerous Korean ladies really feeling lonesome, while the country's technological development has actually left several individuals really feeling detached.

" The human aspect of Korean society that existed previously merely doesn't exist today. People are concentrated on modern technology, people are concentrated on their work, they aren't concentrated on human connections any longer.

" In several means, Korean society today kind of advises me of 1960s society in the US, where it's on the verge of some kind of cultural change.".

The grandpa of Seoul's host bar scene, Kim Dong-hee, agrees that a number of the women that involve host bars are not spending for sex however, for friendship, which is why he opened up a new chain of freshly-marketed electrical outlets targeted at the mainstream market - called Red Model Bars.

Red Model Bar hosts.
Picture inscription,.
Hosts at Red Model Bars can not touch customers.
" Men wish to have visual enjoyment and also intend to feel points, they're tactile. Ladies like to speak as well as to pay attention. And that's why I thought about opening a bar like this - a type of discussion bar.".

Red Model Bars are various to standard host bars in one crucial regard - there is a no-touching guideline. Hosts rest on one side of the table, clients on the other, and also no physical contact is permitted, as well as absolutely no sex.

Possibly consequently there is a lack of furtiveness amongst individuals who work or drink below - the lights are low, the style primarily dark red and the room is split right into very discreet cubicles, however it is an open-plan space as well as hosts and clients are separated in each booth by a large table.

This new business model depends totally on women paying the matching of hundreds or also hundreds of dollars to speak with fine-looking young guys over a beverage. Still, it appears to be functioning - three new branches result from open this year.

Resting at a table at one end of bench was one of their routine consumers, a flower shop called Kim Nayu. She informs me she comes here on a daily basis to fulfill her preferred host as well as discuss issues she is having at job.

The rate for this piece of male attention is $487-650 (₤ 300-400) a day.

" Talking to good friends would certainly be more affordable" she confesses, "but they do not listen as much. They're active, as well as in a rush to speak regarding themselves. Here, individuals will certainly pay focus to me and also they'll pay attention to me.".

" I spend a great deal of cash however it's worth it of what I obtain mentally. 분당룸 People pay to head to see a psycho therapist or psychoanalyst, so it's similar but much less demanding.".

Nayu's favourite host Sung-il claims it can be difficult to keep his expert and also individual life different.

" Honestly I 'd be existing if I claim I haven't been lured to take points better with some consumers, since we're human, we're guys, however there are policies.".

One of his customers spoke a whole lot to her hubby concerning him and when the three of them fulfilled, Sung-il and also the spouse became close pals.

" No one conceals - the workers don't conceal that they work here, and also consumers can be open too.".

This openness is posturing a new kind of obstacle to South Korean culture, different from the often shabby abyss of conventional host bars and also their hinterland of male prostitution.

By offering ladies a "reputable" way to challenge conventional sex duties as well as bend their financial power, these new bars ask questions of Korean culture that are ending up being more difficult to ignore.

Hear the complete record on BBC Radio 4's Crossing Continents. You can listen via the Radio 4 internet site or via the Crossing Continents podcast.


The allure of host bars can be refined. Right here, she states, she has more focus from her male buddies, even more choice and also, most importantly, more control.
James has actually been working at Bar 123 for a pair of years. Rather, he informs me, it is all down to the host's own assessment.

As well as that's why I believed of opening up a bar like this - a kind of discussion bar.".

Public Last updated: 2022-07-26 07:20:44 AM