DAMPAK PANDEMI COVID-19 KEPADA BISNIS DAN EKSISTENSI PLATFORM ONLINE (THE IMPACT OF COVID-19 PANDEMIC ON BUSINESS AND ONLINE PLATFORM EXISTANCE)

This particular study aims to identify and examine the effect of the Covid-19 pandemic about online platform-based business activities in Jakarta. The research approach used is descriptive qualitative method, employing secondary data resources from research effects, references and online news related to research. The study period was carried out from January in order to mid-April 2020. Data SGP 2022 using documentation techniques. This was found the impact of the Covid-19 pandemic, clustered in 3 organization activity states, very first the business survived or even stable, the next business declined and the third enterprise flourished. Stable organization through adjusting interaction models using on-line application platforms is education, especially intended for food / drink delivery and basic needs, and health and fitness products. The decreasing business is structured on visits or the presence of buyers in places greatly affected by the Covid-19 pandemic, such since public transportation, travel and leisure, hospitality, offline store, shopping centers, travel of individuals and items. Businesses that are usually developing due to market dynamics and connection adjustments using on the internet application platforms such as telecommunications business, online shopping (basic needs and health products), pharmaceuticals, health and fitness products, including MSMEs that have switched innovatively to make health items needed in the particular Covid-19 pandemic.

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DOI: http://dx.doi.org/10.33370/jpw.v22i1389p-ISSN 1411-710X

http://ejurnal.stieipwija.ac.id/index.php/jpwe-ISSN 2620-388X

JURNAL PENGEMBANGAN WIRASWASTA Vol. 22 No. 01? MONTHLY INTEREST 2020

LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta21

DAMPAK PANDEMI COVID-19 BERSAMA BISNIS DAN

(THE IMPACT OF COVID-19 PANDEMIC ON ORGANIZATION AND ONLINE

Taufik1), Eka Avianti Ayuningtyas2)

Sekolah Tinggi Ilmu Redovisning IPWI Jakarta1, 2)

alwitaufik@yahoo. com1); eka. avianti@gmail. com2)

Submit: 17 Apr 2020Review: 19 April 2020Accept: 25 Interest 2020Publish: 30 Apr 2020

This research aims to discover and analyze typically the impact of the Covid-19 pandemic on on the internet platform-

based business actions in Jakarta. The particular research method applied is descriptive qualitative method, using

extra data sources coming from research results, references and online news related to research. The study

period was initially conducted from January to mid-April 2020. Data collection strategies using documentation

techniques. Itwasfound that theimpact ofthe Covid-19pandemic, clustered in 3business task

states, firstthebusinesssurvivedorstable, thesecondbusinessdeclinedandthethirdbusiness

flourished. Stable business through adjusting interaction models using online application platforms is definitely

education, especially intended for food / beverage delivery and simple needs, and wellness products. The suffering

businessisbasedon visitsorthe presenceofconsumersinplacesheavilyaffectedby theCovid-19

pandemic, suchaspublictransportation, tourism, hospitality, offlineretail, shoppingcenters,

transportationofpeopleandgoods. Businessesthataredevelopingduetomarketdynamicsand

interaction adjustments using online application systems such as telecoms business, online

store shopping (basic needs and health products), drugs, health products, which include MSMEs that

include switched innovatively to create health products needed in the Covid-19 pandemic.

Keywords: Covid-19, Business, Online Program.

Penelitian inibertujuan menemukenali danmenganalisis dampakpandemicCovid-19terhadap

kegiatan Bisnis berbasis program online di Jakarta. Metode penelitian dalam digunakan adalah metode

kualitatif deskriptif, memakai sumberdatasekunder darihasil riset, referensi danpemberitaan

onlineyangterkaitdenganpenelitian. WaktupenelitianJanuarisampaipertengahanApril2020.

Teknikpengumpulan datamenggunakanteknik dokumentasi. Ditemukanbahwa dampakpandemic

Covid-19, terkluster dalam 3 keaadaan kegiatan bisnis, pertama marketing bertahan atau stabil, kedua bisnis

dalam menurun dan ketiga bisnis berkembang. Marketing yang stabil melangkaui penyesuaian model interaksi

menggunakan platform aplikasi online adalah pendidikan, terutama untuk hantaran makan/minuman

Taufik, Eka Avianti Ayuningtyas:

22DAMPAK PANDEMI COVID-19 TERHADAP BISNIS DAN EKSISTENSI PLATFORM ON THE WEB?

dan kebutuhan pokok, danprodukkesehatan. Bisnis dalam menurun adalah yg berbasis kunjungan

ataukeberadaankonsumenditempatsangatterdampakdaripandemiCovid-19, sepertiangkutan

umum, pariwisata, perhotelan, riteloffline, pusatperbelanjaan, angkutanorang danbarang. Bisnis

yang berkembangkarenadinamika pasardan penyesuaian interaksimenggunakan platform aplikasi

online contohnya bisnis telekomunikasi, belanja online (kebutuhan pokok dan produkkesehatan), farmasi,

produk kesehatan, termasuk UMKM yang berganti secara inovatif memproduksi produk kesehatan yang

dibutuhkan dimasa pandemi Covid-19.

Kata kunci: Covid-19, Marketing, Platform online.

HealthOrganization)tanggal11Maret

2020. KejadianCovid-19yangdilaporkan

kepadapublikpertamakalitanggal31

Januari2020diWuhan, PropinsiHubei,

RRC. Memasuki Minggu ketiga April 2020

terdapat170. 000lebihkorbanyang

meninggal, yg sembuh sebanyak 640. 000

daritotalyangterkonfirmasipositif

(www.corona.help.com, April2020). Alok

menemukanbahwaangkakelangsungan

kontribusipositifbagipertumbuhan

ekonomi. DisisilainCovid-19telah

economicshock, yangmempengaruhi

mempengaruhiekonominegaradengan

skalacakupandarilokal, nasional, lalu

Wuhandanpembatasanakseswilayah

transportasidankegiatanbisnisyang

berdampakpadasupplychainaktivitas

bisnis pabrikan, perdagangan dan bahkan

jasadiwilayahterdampakdanwilayah

sekitar. Pada pokok penyebarannya, Indeks

menerangkan bahwa bursa sahamShanghai

Index, TWSE, lalu Hangseng menunjukkan

harga negatif dengan indeks yang menurun

masing-masingsebesarminus7. 72%,

Merosotnya indeks bursa saham Tiongkok

tersebutlebihrendahdibandingkanpada

saat serangan virus SARS di dalam 2003, yang

merosot sebesar -3, 4% dan -2, 58%. Potensi

dampak penyebaran virus corona kepada

industriperbankanpadapertumbuhan

kredit, pendapatannonbungadannon

Tenggara diperkirakan bakal melambat

produksidankonsumsidiRRCsebagai

negara dgn ekonomi terbesar kedua di

dunia, turut mempengaruhisupplychain

danperdagangandibelahandunialain

terutamayangbermitradalamaktivitas

Penyebarancovid-19telahmencapai189

semakinmenimbulkanmasalahsecara

globalbaiksecara politik, sosial, maupun

ekonomi. TerlepasdaripolemicCovid-19

JURNAL PENGEMBANGAN WIRASWASTA Vol. 22 Little. 01? APR 2020

LP2M Sekolah Tinggi Ilmu Redovisning IPWI Jakarta; p-ISSN 1411-710X; e-ISSN 2620-388X 23

sebagai perang biologi atau tak, Covid-19

telahmenghadirkanrasakekuatiran

masyarakatglobal, dimanaadayang

menyikapidenganberagamkebijakandi

masing-masingnegara. Korbanmanusia

serta efek sosial ekonomi secara global oleh

menggeserpemberitaanmengenaiisu

perangdanisuterorisme. Terorisme

sebelumnya telah mempengaruhi redovisning

dan politik global(Taufik dan Prasilowati,

pembuatkebijakanuntukmerumuskan

McKibbin dan Roshen Fernando, 2020).

malware oleh Presiden Joko Widodo tanggal a couple of

Maret2020, sekaligusmenyebutnya

sebagai bencana (disaster). Badan Nasional

PenanggulanganBencana(BNPB)secara

bencananonalam(nonnaturaldisaster)

Dibandingkandengankejadianpada

tahun2003, ketikakasusSARSterjadi

perekonomianIndonesiahingga0, 03

sebarannya lebih cepat dari SARS (Liu, kemudian

meninggal yang bertambah tinggi dari SARS dan

menyebutkanadanyadampakCovid-19

untuk pasar ekspor ke RRC, terganggunya

rantaipasokan, langkanyabahanbaku

(Kemendag, 2020). Antisipasi dampak untuk

covid-19tersebutmendapatkanatensi

kebijakanPemerintahpusatdanPemda

DKIJakarta yang merupakan episentrum

Covid-19, dengandinamikakonsekuensi

RoshenFernando(2020)menunjukkan