AN IDEAL Blog Posting Schedule

"How often do you post to your blog?" is a very popular question, to which there is no right or wrong answer. Twice a month? Twice a week? Twice a day? Just one single time a day?

You'll find plenty of different blogs promoting different scheduling for blog posts. A lot of them recommend posting a few times weekly, maximum. Here's my take on the issue - both blog posting schedules that matter, also to what types of blogs they are applicable.Understanding Posting Schedules

First of all, you need understand that there is no right/wrong answer because of this question, as I've already stated. Different timings may or might not work for different types of blogs.

The following advice isn't something that I really believe works for every single blog, but it's what works for some (after my research).

How User Engagement & Blog Posting Are Related

First of all, it is a myth that readers will be annoyed in the event that you update your blog daily. It's just a myth, without real evidence to back it up. Among my all-time favorite blogs sends me an e-mail each day or every two days.

I love it. It gives me more information than a month of Sundays of autoresponder messages from any blog.

Having said that, users also don't mind in the event that you post only once weekly. Honestly, readers are only looking to see how they can benefit from your site - that's just about the only reason they're there and just why they signed up to your e-mail list (unless they're friends or family.

Alright - let's get right down to the posting schedules.

Daily/Multiple Times A Day

Oooh! I feel I'm going to provoke a substantial amount of controversy with this particular one, aren't I?

But yes - I believe that posting multiple times per day can be beneficial to blogs. If for reasons uknown you're not open to post multiple times a day, then you should make an effort to post at least once a day. For nearly 95% of people reading this post, that's what you ought to be doing.

You need to definitely post this often in the event that you run among the following blogs, or engage in among the following business strategies.

Informational/Tips Blogs

Take this blog for example - it deals mainly with blogging, Online marketing, and SEO tips. Basically, it provides valuable information to those who read this blog regularly.

To be branded being an authority in your niche, your site needs to have just as much helpful, quality content on it. If which means posting 3-5 times a day, go ahead.

Most blogs on the Internet (including yours) will belong to this category.

Personal Blogs

Let's face it - personal blogs usually don't get much traffic. The prior rule about readers coming solely for personal benefit once more applies here.

There's little benefit a reader can gain from your own personal blog unless you're A.) Hilarious or B.) An excellent writer who is able to hold people spellbound.

Chances are, you're not either. But let's just suppose that you decide to go on and start a personal blog regardless. You ought to be posting once per day.


For most personal blogs, I wouldn't recommend more often than once a day (because hey - people prefer to have a while to think about themselves, and not simply you).

However, once each day is usually necessary, if you need any sort of traffic. The reason being that the people who do follow and read your site regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).

The Benefits

No doubt about any of it, there are specific benefits you get from posting daily that you won't get if you post less often.

Search Engine Optimization

Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content frequently throughout the day.

When you publish a new post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.

If they are notified quite often, that means you blog often. If you blog often, that means your blog is active and regularly providing content to your readers.

All things said, this can't be proven, but it is a general trend I see after conducting research in the SERP's.

Alexa Ranking

Although posting 10 times a day imply that you'll automatically be promoted to the very best 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, in comparison to blogs that post less frequently with the same quality standards.

Case Studies

I recently found a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in 8 weeks flat.

What he basically did was outsource cheap content writing jobs to freelance article writers. He hired plenty of 'em, posting on his blog 30-40 times. Every. Single. Day.

The effect? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only 1 of his internet sites.

Let's take another example. A good friend of mine, for whom Not long ago i guest posted, includes a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views every single day.

Check over here posts a minimum of three times each day. And it's taken him a measly two years to be at where he could be right now.

That's pretty good, if you ask me.

HOWEVER...

However, this rule doesn't apply to all types of blogs. Actually, posting multiple times a day, and even once daily, would be disastrous to certain blogs.

Business Blogs

By business blogs, After all blogs that participate in already established, offline companies - Wal-Mart, for instance. These kind of blogs shouldn't - I repeat, shouldn't post a lot more than twice a week (and really, once weekly is all you should be doing).

Why?

Simply because those types of blogs aren't meant to be updated regularly. Most of the time, they're simply about discounts, or business news.

They have no dependence on SEO (unless it's a local service people actually search for online). In essence, it's only a front that says "we're online too".

Do You Have Something Worthwhile To Say?

You have something worthwhile to say? Something that will in actuality help/inspire/motivate people? Can you?

You don't?

Then don't say anything.

Simple as that. If you are not sure about whether you should blog everyday, then blog once you have something to say.

However, make an effort to maintain some type of consistency. In the event that you get sudden post inspirations, then go ahead and write the blog posts, but don't publish them - yet.

Public Last updated: 2024-03-18 01:22:43 AM